Poznan - the capital of the Wielkopolska voivodeship and one of the oldest and biggest cities in Poland. Poznan occupies an area of 262 km2 and has a population of 550,000 inhabitants. Most of these are at the working age (67%). The city is a strong academic and scientific centre which holds a leading position in Poland. There are 25 universities in the city, educating more than 120,000 students. The largest university in Poznan is Adam Mickiewicz University, where prospective students can choose from over 150 fields of studies. The educational activity of the city's higher-education institutions is complemented by nearly 50 research and development facilities employing 5,000 people. IT sciences, biotechnology and genetics are particularly well developed. One of the largest computer centres in Poland - the Poznan Supercomputing and Networking Centre - is also located in Poznan.
Almost 110,000 economic entities operate in Poznan and the number of entities with foreign capital is one of the highest in Poland. The unemployment rate in Poznan has been the lowest for years. Poznan is also one of the major centres of foreign investment in Poland. From 1990, the cumulative value of direct foreign investment implemented in the city amounted to 9 billion USD.
The main directions of investment include privatization of Poznan's companies, petrol services, trade and office properties. Almost 80% of foreign capital comes from Germany, Great Britain, USA, France, Japan and Sweden and the biggest investors are Volkswagen, GlaxoSmithKline, Bridgestone, Wrigley, Beiersdorf, Exide, Kronospan Holding as well as the Kimball Electronics Group and Franklin Templeton.
Poznan is also host to the IT, design, and financial-and-accounting centres of well-known companies like Carlsberg, MAN, Duni, Bertelsmann, GlaxoSmithKline, Kimball Electronics and Roche. Among Poznan's investment advantages are:
* An attractive location, halfway between Berlin and Warsaw,
* Good road infrastructure: A2 motorway connection with urban road network and international airport,
* Absorptive local market: The Poznan agglomeration includes over 1 million inhabitants,
* Very good infrastructure for business-related services,
* A high quality labour market, favourable investment and socio-political climates,
* Particular concern for environmental protection.
Investor recruitment strategy for the City of Poznan was designed by DSC Consulting, which has established two goals:
* Obtainment of new and support for current investors in branches generating a high positive value,
*Generation of demand for educated and well-paid employees in a knowledge-based economy.
The priority investment sectors for Poznan are:
* Technologically-advanced production,
* Business Process Outsourcing (BPO),
* Research and Development,
* Conference and exhibition activities,
* Recreation and entertainment infrastructure.